Careers

Digital Marketing Executive

Location: CSEZ, Kakkanad, Kochi

Responsibilities

• Build, plan and implement the overall digital marketing strategy.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Ensure compliance with ISO and ISMS policies, service level agreements and procedures.

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role.
• Good knowledge of all different digital marketing channels.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• BSc/BA in marketing or relevant field.

Sr Digital Marketing Executive

Location: CSEZ, Kakkanad, Kochi

Responsibilities

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure compliance with ISO and ISMS policies, service level agreements and procedures.

Requirements and skills

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

JD – JR BUSINESS DEVELOPMENT EXECUTIVE

Responsibilities:

• Build contacts with potential clients to create new business opportunities, with clients primarily in US , Europe, Middle East
• Identify/Generate new sales leads through outbound calling, email interactions, chat and social media, keep prospective client database updated.
• Research and identify any new market opportunities.
• Forecasts annual, quarterly and monthly revenue.
• Developing and sustaining solid relationship with customer to encourage repeated business.
• Maintain knowledge of all products and services offerings of the company
• Reviewing client’s feedback and implementing necessary changes.

Required Experience, Skills and Qualifications

• Experience: 1-2 Years relevant experience in IT/BPO
• Education: Minimum qualification graduation and above.

Skills required:

• Need to be a go getter.
• b Excellent selling, English communication (verbal, written) and negotiation skills
• The ability to handle pressure and meet assigned targets.
• Prioritizing, time management and organizational skills
• Proficiency in MS Word, MS Excel, Social Media, Multitasking
• Experience with lead generation and prospect management
• Ability to work independently or as an active member of a team
• Great networking skills

No of Vacancy: 2

If you feel you fit right for the above job position, reach us out at [email protected] or [email protected]