Every business and every blogger dream of creating content that goes instantly viral. Businesses particularly need that as content is meant to reach out and connect to a large number of potential customers. Content creation is a creative job and it is usually given away to Offshore Outsourcing Services who have competent and creative people who are good at writing or developing good content. But it is not only about creativity. There are some techniques applied too. Search engine optimization or SEO is one of the very common terms we hear in every other website. SEO is important because it helps your website or content be visible to those seeking the information you provide. SEO helps your content or website be listed on the first few pages of the search engine results when you search for some information on Google, Bing, Yahoo or any other search engine. So there are two aspects to the content – it should attract people and Google! Here are 10 tips to make sure that your content attracts views as well as Google:
Whatever you post on your website has to be original content. Plagiarism or copying content from some other sources is not tolerated by Google or any other search engine. Google may penalize your website for plagiarism and even block your site. Always make sure that you post only original content that has some contextual relation with your business. Context is also as important for SEO ranking.
A catchy headline will attract more people. But make sure that your title relates to what you are discussing in the page. Mismatched title and content will also get red flags from the search engines.
Actionable content brings leads to your website. Actionable content prompts the user to take action such as subscribing to the newsletter or finalizing a purchase. Content Writing Services Outsource India will create actionable content that will not only attract viewers and Search engines but also prompt them to take measurable action.
People prefer content that resolve their problems. General content that only discusses the problem will not be of much use or interest to the audience. The ideal pattern to follow is either a compelling story or a problem-solution model.
Facts with references
Presenting facts and figures will make your content more authentic. But these should be done with extensive research. Providing reliable resources as references will increase the credibility of your content and make it more usable.
Visual content attracts a lot of viewers. Including images, video, audio, and infographics will increase your use engagement. The Web Content Development services provider will help you include light content that will suit your context.
Search Engine Optimization (SEO)
So far we were discussing hot to attract the viewers. With SEO we move on to the Search Engine part. SEO is the most important aspect required to attract the search engines’ attention. Keyword optimization is one of the main techniques used in SEO. Most popular keywords are optimally included in the content.
Meta Tags give the search engines and the browsers a lot of useful information about the page. The search engines use this information to calculate the SEO and SERP ranks that are important to gain viewership.
Though going overboard with backlinking can trigger a red flag for your website, choosing the sites that offer the backlinks and creating useful content will help significantly in boosting SEO and SERP ranks.
Search engines always look for the latest content. So it is important to keep posting good content frequently to keep your website live. Your custom content development service providers will be able to come up with interesting topics and quality content that will attract both potential customers and search engines.